Patrick Ruffini: Kos Traffic Numbers Inflated by 60%

…and before you go “HA!”, realize this isn’t the fault of Kos, but rather the inherent imprecsion of SiteMeter. Of course, Ruffini doesn’t let some folks entirely off the hook:

Why does this matter? Because if someone uncovered a 60% ratings inflation in Rush Limbaugh’s or Bill O’Reilly’s numbers, we’d never hear the end of it.

Words more true have never been spoken…

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