‘Immaculate Contraception’ Ad Withdrawn

Schering AG pulls ad after ASA, National Association of Catholic Families complaint

You know, if Nike had printed an ad that said “Just Jew It,” do you think Schering AG would have gotten off with no more than a proverbial slap on the wrist from the media?

The poster, which appeared on London Underground trains, asked: ‘Immaculate contraception? If only.’

‘It might be Christmas time,’ it read, ‘but condoms still split and pills still get forgotten. So if your contraception lets you down, ask your pharmacist for Levonelle One Step.’

Schering Health Care, a subsidiary of Schering AG of Germany, said in a statement it had decided to withdraw the ‘inappropriate’ advert after receiving several letters.

Broavo for doing the right thing after the fact, but come on. . .