THERE REALLY IS CRACK IN THE FRENCH FRIES!

That’s right, it has now been scientifically established that fast food is addictive:

Researcher Matthew Will said: “Our study suggests a high-fat diet alters brain biochemistry with effects similar to those of drugs such as morphine.”

In Britain, University of Sussex researchers also believe certain chemicals make humans want to eat more.

Their studies have shown that overeating is triggered by chemicals called opioids, which reduce the feeling of being full.

When the release of opioids was blocked obese people found they wanted to eat a third less food.

Meanwhile, researchers at Rockefeller University in New York say regularly eating fatty foods changes the body’s hormonal system so that diners want more fat.

There are more than 300million people worldwide who are clinically obese — when weight becomes dangerous to health — that includes one in five adults in Britain.

This is terrific. . . now we get to do to McDonalds what we did to tobacco. Nevermind that if you eat a meal with 800 calories the logical consequences are that you will get fat, or if you smoke three packs a day that you just might have breathing problems. Something just seems to be failing the common sense test here.