If true, this turns the online fundraising world upside down
:
There is no winning this technical debate. (Elberse calls Anderson’s definitions “arbitrary.”) But even if Anderson is right and Elberse is wrong, the shift from hits to niches is obviously slight—we are not entering an era devoid of blockbusters. Anderson readily concedes this and points out that he’s never predicted the end of big hits. Often, though, his fans have.
It’s also clear that even in this supposed age of the Long Tail, companies that favor a slow, meticulous approach and a small catalog see enormous rewards.
Or as we might call it in a political universe, it’s all about message control.
Good article.