Interesting tidbit from CNET News. I have a perennial habit of buying quality stuff. Best of the best (so it won’t break). Mrs. Kenney on the other hand buys the cheapest of the cheap, seeking deal after deal.
Often we butt heads. Or I am the butthead. Whichever you prefer, seems there’s a reason for that:
When times are good, you shop by price. When times are bad, you’re actually more willing to go upscale and spend for quality.
That little paradox comes courtesy of Jay Vandenbree, president of consumer sales for Sony Electronics. It’s a pattern the company has observed in the past. The thinking is that, in tough economic times, consumers want something that will last. So they buy top brands and research products.
When the economy is roaring, people are obsessed with money, but in a different way. They want a deal. And they figure that if it breaks, they can just buy a new one.
Mrs. Kenney mentions that she did marry me…
Pfft.